Fast cars. Dumb questions. Smarter AI.

AI is usually framed like it’s about to take over the planet. But most people are just asking it what to eat for lunch. So for the launch of Google’s Gemini AI on Pixel, we decided to embrace that energy. By giving the tech to McLaren F1’s Lando Norris and Oscar Piastri inside the McLaren Technology Center, to plan their day and ask a bunch of questions that absolutely no engineer would approve of. It’s not a product demo. It’s a personality test—for them and for the AI.