Reserve Today. Survive Tomorrow.

When Cannes Lions invited BETTER STUDIOS to speak about creativity, climate, and culture at this year’s festival, instead of just talking, we decided to build the world’s premier climate-apocalypse timeshare community on the French Riviera instead.

Last Resorts came to life through a launch film, immersive concierge sales experience, reclaimed-waste merchandise, and an official Cannes presentation featuring yours truly… And it all debuted during what was the hottest week ever recorded in France. An uncomfortably immersive on-brand experience.

Created independently on a zero-dollar budget using emerging AI tools, Last Resorts uses the familiar language of tourism, hospitality, and timeshare marketing to make an all-too-familiar crisis feel unsettlingly new again, imagining a future where survival has become an amenity and climate catastrophe has become just another product to sell. The AI production process became part of the project itself, confronting the contradictions of using AI to imagine a future it may also be helping create.