Reserve Today. Survive Tomorrow.

When Cannes Lions invited me to speak on behalf of BETTER Studios about creativity, climate, and culture at this year’s festival, we responded by building the world’s premier climate-apocalypse timeshare community on the French Riviera instead. Last Resorts came to life through a launch film, immersive concierge sales experience, reclaimed-waste merchandise, and an official Cannes presentation.

Created independently on a zero-dollar budget using emerging AI tools, it uses the familiar language of marketing to make an all-too-familiar crisis feel unsettlingly new again, challenging audiences to question what happens when capitalism doesn’t solve a crisis, but simply learns to market it, while confronting the contradictions of using AI to imagine a future it may also be helping create.